The Story Behind Our Rebrand

A new season for Willow Street Interiors

Something’s been quietly growing behind the scenes at Willow Street Interiors.

This rebrand is more than just a new look. It’s a deeper reflection of why I design in the first place: To create grounded, soulful spaces that reflect your life, hold your story, and feel like a place you’ve always longed for, made real. Homes that are not only beautiful, but truly lived in and thoughtfully designed.

Our updated brand identity captures what’s always been at the heart of my work: a thoughtful process, quiet beauty, and a focus on creating interiors that reflect you.

Why the Rebrand

I’ve always believed in creating with meaning. But over time, I started to feel like that the outward brand wasn’t fully capturing the essence of what I offer. It’s been something I’ve been quietly planning and pondering for quite some time.

The goal wasn’t to reinvent anything. It was to express what’s always been true in a way that feels clearer and more resonant to the place I’ve grown into.

This rebrand is me bringing my heart and business into alignment. It’s always my mission to bring clarity and cohesion to the spaces I work on, and I wanted that to continue in all of the other ways Willow Street Interiors is represented- visually, verbally, and emotionally- I wanted not only my designs, but every aspect of my business to feel cohesive; rooted, more refined, and more reflective of the calm, layered spaces I love to create.

The Process

The rebranding journey was a creative reset that felt like a reset of sorts for myself as well- full of intentional choices and honest edits (and more time spent perusing texture samples and thinking over my process than I care to admit).

It started with a question: What do I want Willow Street Interiors to truly feel like?

From there, I explored color palettes, materials, tone, and rhythm- asking not just what looked beautiful, but what felt right to me. The result is a quieter, more grounded brand identity that mirrors the spaces I love to design: warm, textural, and timeless.

What’s New (But Still Us)

There’s a new look. A new website. A more clear service structure.
But the core of this studio remains unchanged: a belief in thoughtful interiors and the beauty of restraint.

Here’s what you’ll notice:

• A calm, earthy color palette
• A clean, intentional website experience
• Updated service offerings designed to feel clear and collaborative
• A portfolio that speaks more to the feeling behind each space

If anything, this shift is about going deeper into what matters most- and creating more space for that.

Come Take a Look

Whether we’ve worked together, crossed paths on social media, or you’re just discovering Willow Street Interiors for the first time- welcome.

I hope you’ll explore the new site, take a look through the updated portfolio, or simply say hello.
This new season feels like a true reflection of what this studio stands for- and I’m so happy to finally share it with you.